From the era of Neanderthal men to the modern times, wall paintings have played significant roles in information dissemination. From huge billboards first used in New York in the year 1835 to advertise Barnum and Bailey Circus to the outdoor media publicity expenses turning into a political slug fest in India – the publicity has come a long way. The vinyl sheets have taken over master strokes of brushes and paints making the wall painting artists recede in dark times of oblivion.
The Voices traces the journey of 38-year-old Takuji Visaji Parmar, a wall painter in Ahmedabad. Takuji has been a wall painter for the past decade. His art has garnered appreciation, adorning the walls of Ahmedabad. However, his income has been on the loftier side. On average, he earns ₹10,000 to ₹15,000 per month. This modest income supports his family of four, while his wife also works as a tailor.
Unable to make ends meet, Takuji works as a labourer and assists in local shops. His journey began with small, unnoticed wall paintings. Over time, his art grew, capturing the local community’s attention.
His work is not just about beautifying the city. He tries to imbibe storytelling and social commentary into it. His paintings depict everyday life, traditions, and social issues. Takuji’s paintings often depict vibrant and intricate themes, focusing on traditional Gujarati culture, folk art, and mythological stories.”I try using high-quality colours that ensure longevity and richness in his artwork,” he says.
One of his most talked-about series of paintings highlights the struggles and resilience of marginalized communities in Ahmedabad, from street vendors to farmers.
Wall painter Takuji Visaji Parmar
Photo by Vishal Mansukhani
Takuji also participated in the Ahmedabad Cultural Fest, a celebration of the city’s rich heritage and vibrant arts scene, in 2023. This gave him a platform to showcase his work to a broader audience, gaining recognition and support from both locals and visitors.
Takuji explains that over the years, wall painting has shifted towards mechanized printing, digital prints, and cheaper alternatives like radium and vinyl. While a painter takes 10 days to cover a ten by 10-foot wall with a detailed painting, modern technology takes just a few hours.
With lesser commercial work available, Takuji now mostly paints for his own creativity and satisfaction. He occasionally takes on commercial projects.
Takuji has painted on various vehicles, shops, and public spaces throughout Ahmedabad and neighbouring regions. His work is well-recognized in local markets, and he has left his artistic mark on many community spaces, reflecting his deep connection to his cultural roots and his commitment to his craft.
Copyedited by Megha Mann