The media theatre is a dynamic setup particularly with the introduction of AI that is impacting greatly on the operations of the newsroom. As technology takes a leap, one adopts different means of gathering information and presenting it to the world. There are always murmurs about AI replacing journalists’ jobs, but the trend appears to be heading towards a future that has collaboration at its center. AI is assisting journalists so that they can concentrate on their main strengths. Although AI is not the enemy, it can slow down news websites and authentic information collection.
Image Credits: Freepik
AI is being utilized in numerous applications in newsrooms to assist in automating their work. Subsequent to these results, more current surveys have indicated a general, though often guarded, take-up of AI in newsrooms. Journalists are applying AI for a wide variety of purposes as well, from the creation of images and videos to translations and editing. AI is revolutionizing infographic creation in the newsroom by streamlining data visualization. Tools quickly process large amounts of data and make it simple for one to develop clean, compelling graphics. This accelerates production, enabling journalists to provide timely, effective visual storytelling. The technology enables newsrooms to maximize storytelling to their audience and maximize engagement. News infographics prompts using AI identify data, type of visualization, style, narrative, and output. Newsrooms utilize these to rapidly create visuals, simply work on designs, set up templates, and allow more journalists to create graphics, and maximize audience engagement with effective visual storytelling.
What Do Experts Say
Industry professionals consider AI to be a colleague, not a rival. Tech commentator Harshit Arora who writes for Gadget 360 (A technology news portal by NDTV), Delhi (since 2024), says “AI serves to improve a journalist’s ability, rather than substitute it.” AI can present ideas of stories and inspect provided data, writing engaging stories with human experiences incorporated into it is an irreplaceable human function. He further opines, AI can provide data and information that is otherwise difficult to obtain. This can enable journalists to harness this capability to spot existing status quo and trends, produce audience targeted content, and make more optimized headlines for interaction. Moreover, AI can be harnessed as a means of defense against combating misinformation. It can be employed for automating fact-checks, identifying fake news, and suggesting credible sources and all steps that need to be taken to make sure authentic information reaches the public.
Harshit Arora, Tech Journalist, Gadgets 360, New Delhi
Business Today, Mumbai, managing editor Anand Adhikari opines AI can help shape editorial choices by analyzing what the audience likes. He states “Journalists must be trained to interpret this information and keep ethical reporting traditions first.” Content writer and Head Content To Commerce, Shashvat Vats, Jagran New Media, Delhi, highlights the potential of content generated by AI but stresses the need for human oversight to get true information and ethical aspects. He mentions about the problems faced within his team for the same while keeping the workflow at full EFFICIENCY.
Optimisation Of AI
SEO (Search Engine Optimization) is a key area where Ai plays an emerging role. SEO Experts like Aalok Kumar Pandey, Jagran New Media, Delhi, highlights AI’s ability to optimize content for search engines. He says, “AI tools can generate high-quality content, refine existing materials and personalize user experiences, all factors that contribute to higher search rankings.” However, there are challenges that remain. Keeping up with search engine algorithms and ensuring quality of content continues to depend on human brains and oversight.
Aalok Kumar Pandey, Seo expert, JNM, Noida
The Future Hope
The future belongs to a strong partnership between AI and reporters. As evidenced, AI will continue to mechanize processes, inspect information, and tailor content delivery. Yet, human reporters are indispensable for their analytical capacity, ethical reporting, and raw human flair that infuses life into the stories. Finally, AI is not a menace to journalists, but a treasured assistant in the modern-day newsroom. In adopting AI as a utility, journalists are not just mechanizing their work, but also obtaining essential information from data to ultimately produce quality content that appeals to their audiences.