The OTT platform or Over the Top platform refers to a platform or an online video library where anyone can access various audio-visual content via internet without using satellite broadcasting. A recent report titled “Global Entertainment and Media Outlook 2020-2024” by PricewaterhouseCoopers (PcW) a multinational professional services network of firms in 155 countries delivering assurance, advisory and tax services states: “India holds the most potential of any market in the world and its breakneck rate of growth will see total OTT video revenue overtake South Korea, Germany and Australia to jump to be the sixth-largest market in 2024”. “Our research…