Author: Ashima Kalra

Ashima is an SEO expert & a professional website designer with over 12 years of industry experience. She started her career with content writing in 2008 and diversified her expertise in the fields of social media, website development & search engine optimization. After delivering over 100 projects in different niches, Ashima decided to pursue her masters degree from Ignou University where is currently continuing with the MAJDM course.

Search Engine Optimization, largely known as SEO, has become necessary for online businesses. Whether a startup, mid-level company, or large corporation, having the best SEO practices plays a vital role in boosting online visibility, traffic, and conversions. An effective online presence is what every business needs to stand ahead in today’s competitive digital age. Here is an easy guide for SEO, including hacks and tips that can help your business rank better on the Search Engine Result Pages (SERPs).  The Voices’ student reporter deep-dives into the basics of SEO and best SEO practices to improve a website’s ranking on any search engine. Why…

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